As we at Senclaire have covered over the last few months…Georgia has got all manner of music and art under control. In some cases, that musical prowess extends to unexpected places and can end up with your work on a critically acclaimed album. No big deal. Park Ave is the latest showcasing of this very idea and while getting his work out is nice, he’s not stopping and 2017 will hopefully see him come into full form with his production skills.
Thanks for doing this interview man! For the unfamiliar, who is Park Ave? – Not a problem man! And, Park Ave is a 23 year old beat maker from Brooklyn, New York who currently resides in Stone Mountain, Georgia. I love music, Pokemon and anime. That’s me in a nutshell.
Was the jump from Brooklyn to Georgia a major one? – Not really to be honest, my dad lives here so it was easy to just pack a couple bags and come stay. So I’m grateful for that.
How long did you live in Brooklyn? – For about 17 years I think.
When did the idea to become a music producer come about? – It was while I was in high school. A few of my friends and I rapped but didn’t have any beats so I decided to download FL Studio and make some. Then I realized that I loved it and the rest is history.
Coming down to Georgia was it a difference in what people asked of your producing skills? – It actually wasn’t because I didn’t really work with too many people from New York while living there. I was mostly sending beats to my friends who lived down south. Specifically in Chattanooga.
Is that how you got to produce on Isaiah Rashad’s album on the aptly titled track “Park”? – Yes it is. I’ve been sending beats to Isaiah since about 2013 or so.
What was the moment like when you found out your work was going to be apart of a critically acclaimed album? –It was surprising but kind of not at the same time, because months prior to the album coming out the consensus was almost like “yeah it might make the album”. But then I knew for sure that it made it on the album literally an hour before they dropped the song itself and it was almost out of nowhere. Cause I had no idea they planned to put the song out. So yeah that day was super tight and pretty surreal.
What would you say is some of your best work that you’ve created so far? – I’ll have to go with “Park”. Simply because I’ve just now really started focusing on making beats for the purpose of making actual songs, which I know is weird. The past few years I was heavily focused on being apart of that Soundcloud wave where all my beats when on Soundcloud and wouldn’t necessarily make great songs.
What’s the reception of being a producer been with your friends and family? – In the beginning it wasn’t that great to be honest. My mom always supported anything I did anyways but now she’s one hundred percent behind me. And so are my friends who didn’t really care at first that I wanted to take it seriously.
Have you collaborated with any artists or fellow producers as of late? Or has it been all about elevating your craft and sounds? – I definitely have a few artists that I gotta get some work to and get the ball rolling but I’ve for sure been focusing on bettering myself and trying to be as good and as consistent as I need to be. But you almost start to feel like the time is finally upon you when you’re about to hit that goal and that’s what it’s feeling like for me. So within the next couple months I’ll have my hands in a lot of music with great artists and producers as well. It’s also important to note that everyone had been very genuine and patient with me while I work on myself.
What’s your stance on making sure producers and all parties involved in creating music are rightly credited? That’s an issue most face when it comes to songs that blow up online. – I’m strongly for producers getting their dues when it comes to songs and artists blowing up. Of course it takes a talented artist or rapper to utilize a beat correctly and they can take a producer to the next level as well. Just look at what Bobby Shmurda did to the “Hot Nigga” beat, it was used by Lloyd Banks a couple years prior but Bobby’s personality was what did it for him. But the majority of the time, whatever is hot at the time and whatever type of music people want to emulate is usually because of the type of production. That’s why you’ll hear aspiring rappers saying they want Kendrick kind of beats, or Drake beats, or Lil Uzi beats. Producers need to be recognized as the true innovators and creators.
What does the rest of 2017 have in store for you Park? – I have a couple opportunities on the table and one is being able to work with one of my favorite rappers so hopefully I can capitalize on that. Other than musically I want to expand my brand and name so that people can become more acquainted with me as a creator and not just the guy that produced “Park”. I have a few ways to go about that, so you can say 2017 is about building my own name.
To wrap up, what would some words of advice be to artists and producers out there carving their own way to the top in the music industry? – Man I’m still figuring that out for myself, but what I will say is always be prepared. Figure out what you need to get better at and work at it and always think that your next opportunity is today. Also try to work with and maintain relationships with the right people, not just people you think might be popular on twitter or Soundcloud. One perfect combination will always do more than multiple forced marriages. So all in all, work hard and work with the right people.